As you know, Americans can make money on everything and commercialize even the simplest solutions making profits of them. This is also the (though subjective) impression you get when looking at the new product of the Condition Gray company, called the Gen 3 Sling Retainer Catch.
The built-in Velcro, Cordura and Hypalon adapter allows one to secure an unused carrying sling by attaching it to the handguard/accessory rails and, more importantly, to carry a tourniquet on a handgun's holster.
In its latest version, the strap is 33 cm long and 3.81 cm wide. It is offered in Multicam, Multicam Black and Woodland camouflages, and in gray, coyote and black colors.
The band was designed by the aforementioned Condition Gray company and is produced by Emdom USA. The cost of the accessory available on the websites of both companies is 29.99 USD.
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Sources: grayfighter.com, emdomusa.com